Robot on a blue ocean

Sailing Backwards on the High Seas

In the dynamic ocean of technological innovation, a few ventures succeed in charting new territories. OpenAI’s ChatGPT stands out as a beacon, navigating the uncharted waters of AI with a unique blend of Blue Ocean Strategy and Amazon’s Working Backwards methodology. This article observes how ChatGPT, more than a technological marvel, is a masterclass in strategic innovation, intertwining customer-centric design with market-creating strategies.

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