Amazon’s Working Backwards vs. Systematic Inventive Thinking – contradictory innovation methodologies or a power couple?

It is almost a consensus today that innovation is critical to success and even survival, and that it is applicable across industries, organization sizes or types, and in every function of the organization. Most leaders also understand that it cannot be a one-time effort, but rather a mechanism or a systematic approach that is effective and repeatable.
Two systematic methodologies to innovation that I have found extremely powerful are Amazon’s Working Backwards innovation mechanism and the Systematic Inventive Thinking methodology. Using either of these, I saw teams and organizations achieve accelerated results and launching multiple new products and services within months.

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