Thinking small is a self-fulfilling prophecy.
We help leaders think big about AI and Innovation, and then work with their teams to make it happen at scale.
Think Big Leaders is an AI and innovation advisory firm founded by Amir Elion. We work with leaders across three modes: Inspiration & Activation, Discovery & Direction, and Implementation & Adoption, along two practices, Innovation and Artificial Intelligence.
Where AI value comes from
We help you explore three paths to business value with AI. This should be a portfolio with varying levels of investment, guided by your strategy.
Perform tasks and workflows faster, at larger scale, higher quality, and lower cost.
Build innovative solutions to accelerate time to value for your stakeholders.
Challenge value chains, business models and modes of operation.
It is often easier for teams and leaders to start with the first path. But we push you to discover and build a portfolio of business value opportunities across all three buckets. How we use this in discovery →
How we work
Inspiration & Activation
Keynotes and sessions that excite your leadership, teams, partners, or customers.
- Innovation
- the art of the possible, Amazon’s Culture of Innovation, and Systematic Inventive Thinking.
- Artificial Intelligence
- what's happening in AI, what are the business opportunities and risks, and how you can prepare for them.
Discovery & Direction
Workshops for wide exploration, intentional choices, and for establishing strategy.
- Innovation
- design the innovation mechanisms and approach that will help you accelerate and scale.
- Artificial Intelligence
- identify the best opportunities that are relevant for you and select projects for generative AI implementation.
Implementation & Adoption
Targeted engagements that build and launch solutions and help people across the organization use them in their daily work.
- Innovation
- establish your innovation mechanisms and drive their adoption across teams, with the training and champions that build the long-term capabilities.
- Artificial Intelligence
- implement selected projects and AI-powered products, then embed them in day-to-day work through enablement, governance, and usage tracking.
Innovation and Working Backwards
We design innovation mechanisms, run systematic ideation, and facilitate Amazon’s Working Backwards with your teams. We also train your own facilitators to run them without us.
- PRFAQ workshops: a fictional press release and FAQ narrative that makes you articulate the vision and address the tough questions early.
- Innovation sprints: a week from customer problem to a testable concept.
- Facilitator enablement: training your own people to run it.
- Working Backwards for leadership teams: the mechanism applied to your own strategy agenda.
Base44 enterprise implementation partner
Base44 lets teams build the tools they need themselves, within days. The platform includes the governance and security controls an enterprise needs.
- Rapid prototyping: test a concept in hours.
- Data synthesis: connect the systems an answer is scattered across and ask the question in plain language.
- Internal tools built by the functions and functional experts who own the process.
- Client-facing AI applications:for example, a conference or campaign page built and published in hours.
What people say
Amir has significantly helped us structure and focus our development initiatives through the Working Backwards methodology. He quickly understood our organization’s values and priorities, demonstrated great attentiveness, and expertly guided the process forward.
Maja FrankelSecretary General, FriendsAmir worked with us to establish an AI Playbook for both internal productivity and customer offerings. He engaged with both leadership and technical teams, as well as held several inspiration and enablement sessions for a wider audience.
Johan RibberklintCEO, Knowit Cloud & CodeWe engaged Amir to lead the development, testing, and launch of our AI-powered Innovation Management Assistant, Ainno. He has proven instrumental in building our AI capabilities.
Gunnar StorfeldtCEO & Co-Founder, Amplify ABThe AI Masterclass made Generative AI easy to understand and directly useful. Amir’s sessions combined strategy, examples, and hands-on practice, helping us quickly build new skills.
Fredrik ThuressonDirector Consulting Expert, CGI
Selected clients
Common questions
- What does Think Big Leaders do?
- Think Big Leaders is an AI and innovation advisory firm. We run keynotes and sessions, workshops that set strategy and direction, and engagements that build solutions and help people use them in their daily work. Our work ranges from a single session to multi-month implementation and adoption programs.
- What is the Working Backwards method?
- Working Backwards is Amazon's innovation mechanism. You start from the customer and work back: write the press release and FAQ for the finished product before building anything, so you discover early whether it is worth building. Think Big Leaders facilitates it as PRFAQ workshops, innovation sprints, and longer programs that train your own people to run it.
- What does a Base44 enterprise implementation partner do?
- Base44 is an application platform owned by Wix that lets teams build the tools they need in days. As a listed Base44 partner, Think Big Leaders helps organizations use it for rapid prototyping, data synthesis across the systems an answer is scattered over, internal tools built by the functions that own the process, and client-facing AI applications such as a conference or campaign page. All of this runs under the governance and access controls that IT requires.
- How should an organization prioritize AI investment?
- Think Big Leaders uses a three-path framework: boosting productivity (perform tasks and workflows faster, at larger scale, higher quality, and lower cost), creating new value (build innovative solutions that accelerate time to value for stakeholders), and driving disruption (challenge value chains, business models and modes of operation). We help you build a portfolio of use cases across all three paths.
- Who is Amir Elion?
- Amir Elion founded Think Big Leaders after leading the AWS Nordics innovation program for three years. Before Amazon he spent around twenty-five years in innovation and product roles at Motorola, Teva, and two startups. He co-leads the AI thematic group at Innovationsledarna, the Swedish Innovation Managers Association, and writes about AI and innovation at amirelion.com.