Thinking small is a self-fulfilling prophecy.
We help leaders think big about AI and Innovation, and then make it happen.
Start a conversationThink Big Leaders is an AI and innovation advisory firm founded by Amir Elion. We work with leaders across three stages: Inspiration & Activation, Discovery & Direction, and Implementation & Adoption, along two practices, Innovation and Artificial Intelligence.
Where AI value comes from
Three paths, and the portfolio logic that decides how much to put on each.
Perform tasks and workflows faster, at larger scale, higher quality, and lower cost.
Build innovative solutions to accelerate time to value for your stakeholders.
Challenge value chains, business models and modes of operation.
Most organizations stop at the first. The value compounds in the mix. How we use this in discovery →
How we work
Inspiration & Activation
Keynotes and inspiration sessions that show you and your teams the art of the possible.
- Innovation
- the art of the possible, Amazon's Culture of Innovation, Systematic Inventive Thinking.
- Artificial Intelligence
- what's happening in AI, what are the business opportunities and risks, and how you can prepare for them.
Discovery & Direction
Dive into and explore opportunities, and then select a direction you want to pursue.
- Innovation
- design the innovation mechanisms and approach that will help you accelerate and scale.
- Artificial Intelligence
- identify the best opportunities that are relevant for you and select projects for generative AI implementation.
Implementation & Adoption
Targeted engagements that build and launch solutions — and get people across the organization actually using them.
- Innovation
- establish your innovation mechanisms and drive their adoption across teams, with the training and champions that make them stick.
- Artificial Intelligence
- implement selected projects and AI-powered products, then embed them in day-to-day work through enablement, governance, and measured usage.
Innovation and Working Backwards
Mechanism design, systematic ideation, and Amazon’s Working Backwards, facilitated for your teams and taught to your own facilitators, so the method stays after we leave.
- PRFAQ workshops: a real press release and FAQ for a real initiative, written and torn apart in the room.
- Innovation sprints: a week from customer problem to a testable concept.
- Facilitator enablement: training your own people to run it.
Base44 enterprise implementation partner
Base44 lets every team build the tools it needs in days rather than quarters, on Wix’s enterprise infrastructure. It removes the build bottleneck and leaves the adoption problem where it was, and that problem decides whether an application is still in use six months later. The adoption problem is ours.
- Prototypes for product teams: test a concept in hours instead of scoping it for a quarter.
- Internal process apps built by the functions and functional experts who own the process, not by a queue in IT.
- Client-facing AI-powered applications: a conference or campaign page standing up in hours.
- Integration with your existing systems, with the governance and access controls that let IT sign it off.
What people say
Amir has significantly helped us structure and focus our development initiatives through the Working Backwards methodology. He quickly understood our organization’s values and priorities, demonstrated great attentiveness, and expertly guided the process forward.
Maja FrankelSecretary General, FriendsAmir worked with us to establish an AI Playbook for both internal productivity and customer offerings. He engaged with both leadership and technical teams, as well as held several inspiration and enablement sessions for a wider audience.
Johan RibberklintCEO, Knowit Cloud & CodeWe engaged Amir to lead the development, testing, and launch of our AI-powered Innovation Management Assistant, Ainno. He has proven instrumental in building our AI capabilities.
Gunnar StorfeldtCEO & Co-Founder, Amplify ABThe AI Masterclass made Generative AI easy to understand and directly useful. Amir’s sessions combined strategy, examples, and hands-on practice, helping us quickly build new skills.
Fredrik ThuressonDirector Consulting Expert, CGI
Selected clients
Common questions
- What does Think Big Leaders do?
- Think Big Leaders is an AI and innovation advisory firm. We work with leaders across three stages: Inspiration & Activation, Discovery & Direction, and Implementation & Adoption, along two practices, Innovation and Artificial Intelligence. Engagements range from a single session to multi-month implementation and adoption programs.
- What is the Working Backwards method?
- Working Backwards is Amazon's innovation mechanism. You start from the customer and work back: write the press release and FAQ for the finished product before building anything, so you discover early whether it is worth building. Think Big Leaders facilitates it as PRFAQ workshops, innovation sprints, and longer programs that train your own people to run it.
- What does a Base44 enterprise implementation partner do?
- Base44 is an application platform owned by Wix that lets teams build the tools they need in days rather than quarters. As a listed Base44 partner, Think Big Leaders helps organizations actually use it: prototypes for product teams, internal process apps built by the functions that own the process, client-facing AI-powered applications such as a conference or campaign page, and integration with existing systems under the governance and access controls that IT requires.
- How should an organization prioritize AI investment?
- Think Big Leaders uses a three-path framework: boost productivity (perform tasks and workflows faster, at larger scale, higher quality, and lower cost), create value (build innovative solutions that accelerate time to value for stakeholders), and disrupt models (challenge value chains, business models and modes of operation). Candidate use cases are placed on a path before being scored, and the portfolio is deliberately spread across all three instead of concentrated in the first.
- Who is Amir Elion?
- Amir Elion founded Think Big Leaders after leading the AWS Nordics innovation program for three years. Before Amazon he spent around twenty-five years in innovation and product roles at Motorola, Teva, and two startups. He writes about AI and innovation at amirelion.com.