AI tools and applications used in the masterclass:

  • A Framework for Boosting Productivity with Generative AI
  • Upgrade your use of Chatbots
    • Choose the Right Tool for the Job - https://chatmatrix.live/
    • The R.I.G.H.T. Prompting Forumla
      • Role - Tell the AI who it should play
      • Information - Give it all the relevant details
      • Goal - Be clear about what you want to achieve
      • How - Explain the desired format and process
      • Tweak - Tool-specific options and refinements
    • From Zero to Hero – Prompt Enhancement
      • Zero shot - No examples. Just instructions.
      • One shot - Include an indicative example or template.
      • Few shots - Demonstrate several desired outputs and use cases.
      • Chain of thought - Guide it how solve complex problems with reasoning.
    • The GPT Store
Exercise - In pairs:
1. Choose a work process you’d like to analyze.
2. List the key steps or tasks in the process.
3. Come-up with ideas for GenAI boosting in each step.
4. Elaborate on one idea.
5. Share with another participant

* Optional – use a GenAI Productivity Booster Advisor with custom ChatGPT.
Exercise - Practice your prompting
* Your goal – to create a great LinkedIn post about the AI Masterclass
1. Choose one of the AI Chatbots (ChatGPT, Claude, Gemini, Copilot…)
2. Open 2 separate browser tabs with it:
* In one – write a basic prompt for writing the post
* In another – use advanced prompting techniques
3. Post the result you like most on LinkedIn, tag @Amir Elion and @Innovation Pioneers

Two paths for creating value to customers, users, and stakeholders with Generative AI:

  1. Create value through enhanced services, for example:
    • AI-powered support chatbot, connected to your organization's knowledge and to customer data
    • Customized training materials - adapted to the user's skill, language, preferences, etc.
    • Highly personalized sales, marketing and communication
  2. Create value by adding GenAI capabilities into your products, for example:
    • Creating draft text suggestions for users in fields
    • Allowing users to generate new scenarios and flows for their needs
    • Putting generative capabilities in users' hands, allowing them to use generated music, voice, images, and videos in their outputs

Use generative AI capabilities to add the following to your services and products:

    • Personalization: Integrate individual data, tailor communication & recommendations, making each journey unique.
    • Interaction: Dynamic interaction via chatbots, virtual assistants, and personalized content delivery.
    • Emotion: Emotionally intelligent engagements with sentiment analysis, AI personas and moods.
    • Experiences: Build continuous and evolving customer experiences across channels and products.
    • Stories: AI-powered multi-modal storytelling, with brand voice and messaging, and audience adjustment.
Exercise - Interact with Data
Go to the NotebookLM
Create a new Notebook
Add or discover sources
Interact with the data:
- Set the desired output language
- Create a podcast
- Create FAQs, Summary, Study aid, Timeline
- Advanced – jump into the podcast
Exercise - Value Creation Ideas Exercise
Use NapkinAI or UX Pilot
Think of ideas for creating value with Generative AI at your company by:
-- Enhancing services
-- Adding GenAI features to your products
Create a visualization of it for a presentation or a demo
- Optional – use the AWS PartyRockStoryboard Generation tool to visualize one of your ideas

Two paths to discover disruption opportunities (or risks):

  1. Examine existing value chains, business and operating models, to identify AI disruption opportunities - for your organization or for potential competitors or alternative solution providers
  2. Use Generative AI to open the market up to non-customers and new value creators - allowing services to be offered to a much larger scale audience or add new value creators to the value-chain
Exercise - Create an AI-Avatar Story

- Think of a message you’d like to deliver
- Go to Heygen
- Generate a video with an avatar or influencer – in English
- Optional – translate it to Swedish with a click of a button
Exercise - Build an AI-powered application
Think of an application you’d like to build
Build it with one of the following:
- AWS PartyRock (free)
- Base44 (free + coupon AmirBase44)

Add the coupon code under billing to get 25 more credits for messaging the Base44 agent:

Recommended Podcasts - English

PodcastDescriptionTypical cadence & lengthListen
The AI Daily Brief (ex-“AI Breakdown”)20-minute weekday news recap that distils the flood of AI headlines into business implications, hosted by analyst NLWDaily ≈ 20 minhttps://pod.link/1680633614
Everyday AIJordan Wilson’s live-stream-turned-podcast gives “here’s how I used X tool today” walk-throughsDaily 40-70 minhttps://youreverydayai.com/podcast
The Cognitive RevolutionWeekly long-form interviews with founders, VCs and researchers about AI strategy and market shiftsWeekly 60-90 minhttps://www.cognitiverevolution.ai
How I AIBrand-new (Apr 2025) show from Lenny Rachitsky; each 30-min episode demos a concrete workflow that boosted productivity 10-40×Weekly ≈ 30 minhttps://www.lennysnewsletter.com/p/introducing-how-i-ai
Digital Transformation and AI for HumansHow technology intersects with leadership, innovation, and most importantly, the human spirit.Several episodes per month ≈ 30-60 minhttps://youtube.com/playlist?list=PLkckRzyFR-iHylORaekw8Z8VFn5Df3vJS&si=0kuFb_trgoMDgnr2
Hard ForkNY Time's Kevin Roose & Casey Newton unpack the week’s biggest AI/tech stories in plain English and with humourWeekly ≈ 65 minhttps://podcasts.apple.com/us/podcast/hard-fork/id1528594034
Practical AIChangelog’s veteran hosts focus on making AI “practical, productive and accessible”; recent episodes zero in on agents, GenAI ROI and governanceBi-weekly 45-60 minhttps://changelog.com/practicalai
ArtificialityHelen & Dave Edwards bring a cross-disciplinary lens (behavioural econ, design, philosophy) to help execs reason about AI impact and ethics~2× month 30-50 minhttps://www.artificiality.world/podcast
Me, Myself, and AI  MIT Sloan + BCG interview C-suite leaders who have successfully scaled AISeasonal  25-35 minhttps://sloanreview.mit.edu/audio-series/me-myself-and-ai/

Recommended Podcasts - Swedish

PodcastDescriptionTypical Cadence & LengthListen
AI-poddenSweden’s most-downloaded AI show; host Ather Gattami grills entrepreneurs, policymakers and researchers on practical adoptionBi-weekly ≈ 30 minhttps://pod.link/1450813116
AI Sweden Podcast (tidigare AI för ledare)Focuses on what Nordic execs need to know about AI strategy, data quality and real use-cases, produced by national center AI Sweden ​​2× month 40-50 minhttps://poddtoppen.se/podcast/1554984951/ai-sweden-podcast
DigitalsamtalVeteran tech journalist Anders Thoresson places AI trends in a wider business context; episodes on trust, regulation and public-sector AIIrregular 30-45 minhttps://digitalsamtal.se
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