Base44 is an AI application platform. Subject matter experts describe what they need in plain language and get working software, with enterprise controls for identity, permissions and data. The platform runs on Wix enterprise infrastructure.

Our teams already use AI tools. Why add a program?

Using AI tools such as ChatGPT Enterprise or Microsoft 365 Copilot is a different capability from building applications with AI. The program helps your teams build applications that have an owner, have been reviewed and are in use. Getting there takes changes in how the organization works.

Can enterprises use vibe coding safely?

Yes, under the same conditions as any software: clear ownership, access control, review before real data, and an audit trail. The platform supplies the controls, and the Scale Kit sets out your operating rules.

How do we govern applications built by people who are not engineers?

Set the guardrails before the first application goes live: defined builder roles, data handling rules, a review step before real data, and a named owner for every application. We set those with your own teams against your requirements.

Start with a Think Big Session, where your leadership team works on one of your own use cases.

Program

Think Big. Build for Scale.

This is the Base44 enterprise program by Think Big Leaders.

Software your teams once waited two quarters for now takes them days to build. The program helps an organization decide which applications deserve to exist, model their data so they keep working in daily use, and get people to adopt them.

What changes when building is cheap

Until recently, producing software inside an enterprise meant buying intelligence. You hired developers, or you waited for IT to get to your request. Many good ideas were never built. It was hard to justify six months of engineering for them.

Base44 removed that cost. The person who owns a process can now build the tool for it herself, in days.

Someone still has to decide which of the next thirty ideas deserve to exist, and who signs off before one of them handles real data.

How the program works

The program has three parts, and we combine them in the mix your organization needs.

Think Big: Leadership sees what internal building makes possible, using a use case from your own operation.
Build: Use cases get specified, then built by your teams with us alongside, so the capability stays with you.
For Scale: We build the mechanism that holds governance, cost, quality and security as the volume grows.

What the program includes

For leaders

Think Big Sessions (In-person): Your leadership team builds a working application on one of your own use cases in one session, and leaves with a ranked shortlist.

For the people building

The Builder Agent (AI-guided): An AI agent that runs our discovery method with you: it interviews you about the use case, works backwards from the outcome, scores the opportunity, and returns a build prompt ready to run on Base44.
Build Clinics (In-person): Monthly sessions where builders gradually learn to use more Base44 capabilities, are inspired by what others have built, and get answers to their questions.
Think Big Hub (Self-service): Videos, worksheets, job aids and recorded builds that your builders can use as soon as a question comes up.

For admins and governance teams

Scale Kit (Self-service): Builder roles and permissions, data handling rules, review checkpoints and sign-off criteria that your governance team can use to approve applications.

What the program teaches

Five topics come up in most engagements. They stay relevant as the platform changes.

Thinking in apps: What makes an internal use case worth building, and how to recognize a bad one that looks promising.
Spec first: Working Backwards from the outcome before anyone opens a prompt.
Data thinking: Entities, relationships and ownership, settled before the first screen.
Deterministic or agentic: When the application needs AI and when it needs ordinary logic.
Security fundamentals: Least privilege, data boundaries, and who can see what.

We are publishing each as an article and a short video over the coming months.

Who runs this

We have been building on Base44 since March 2025 and have taken organizations through four kinds of work on it:

Product management: Prototypes and internal product tooling that used to sit in an engineering backlog.
Internal tools: Applications built by the functions that own the process.
Data portals: One question asked in plain language across the systems that each hold part of the answer.
Customer-facing applications: Applications that customers use directly, including campaign pages, games to engage customers, knowledge and training hubs and more.

Think Big Leaders is a Base44 enterprise partner, and the full implementation offering is on our Base44 page.

Common questions

What is Base44?: Base44 is an AI application platform. Subject matter experts describe what they need in plain language and get working software, with enterprise controls for identity, permissions and data. The platform runs on Wix enterprise infrastructure.
Our teams already use AI tools. Why add a program?: Using AI tools such as ChatGPT Enterprise or Microsoft 365 Copilot is a different capability from building applications with AI. The program helps your teams build applications that have an owner, have been reviewed and are in use. Getting there takes changes in how the organization works.
Can enterprises use vibe coding safely?: Yes, under the same conditions as any software: clear ownership, access control, review before real data, and an audit trail. The platform supplies the controls, and the Scale Kit sets out your operating rules.
How do we govern applications built by people who are not engineers?: Set the guardrails before the first application goes live: defined builder roles, data handling rules, a review step before real data, and a named owner for every application. We set those with your own teams against your requirements.
Where do we start?: Start with a Think Big Session, where your leadership team works on one of your own use cases.

We shape the program around where you are today with AI and with Base44, and where you want to get to.