About Think Big Leaders

Think Big Leaders is an AI and innovation advisory firm. We keep the firm small and keep our delivery bar high. Where an engagement needs a specialist we do not have, we bring one in from our team and partners, and name them before they start.

The name

The name comes from Amazon’s Think Big leadership principle, which says that thinking small is a self-fulfilling prophecy. The name is for anyone with a leadership mindset, at any level of an organization.

Amir Elion, founder

Amir has worked in innovation and product for twenty-five years: at Motorola and Teva, as director of product at two startups, and then for five years at Amazon. He led the AWS Nordics innovation program for three years, running Working Backwards engagements with Novo Nordisk, Volvo Group, KONE, Danske Bank, DNB, Husqvarna, Stora Enso, Lassila & Tikanoja and Combient. He founded Think Big Leaders because he believes that thinking big matters more in the age of AI, and that innovation is a skill that individuals, teams and organizations can build. When he started the firm, he held a hundred coffee meetings with no set agenda.

He writes the Think Big Newsletter and publishes at amirelion.com, and co-leads the AI thematic group at Innovationsledarna, the Swedish Innovation Managers Association.

How we work

We work in three modes: Inspiration & Activation, Discovery & Direction, and Implementation & Adoption. We offer each of them in two practices, Innovation and Artificial Intelligence. See our work for who we have done it with.

The company

Think Big Leaders AB, registration number 559329-6105, registered at Södermannagatan 37, 116 40 Stockholm, Sweden.

Common questions

Who is Amir Elion?

Amir Elion is the founder of Think Big Leaders. He spent five years at Amazon, three of them leading the AWS Nordics innovation program, and before that held innovation and product roles at Motorola, Teva, and two startups over twenty-five years. He co-leads the AI thematic group at Innovationsledarna, the Swedish Innovation Managers Association, and writes about AI and innovation at amirelion.com.

How big is Think Big Leaders?

Think Big Leaders is a small firm. Amir leads each engagement himself, and when an engagement needs more people, we draw on a standing network of specialists and on technical partners who build and run the solutions.