Case study
An activation workshop that started an outcomes-based shift
We designed and ran the kick-off workshop for Payoneer's shift to outcomes-based thinking, built with the first business unit as a model the internal transformation team could then adapt and roll out themselves.
The situation
Payoneer was aligning leadership, teams and employees around outcomes-based thinking. The framework had been established and preparation had begun with selected teams, supported by an internal transformation and learning team. The ambition was a mindset applied repeatedly and distributed across the organization, and that last word is the difficult one: a change that only works where a leader is personally watching is not distributed.
What we did
Preparation, an in-person session, and a designed follow-through.
- Preparation with stakeholders: online meetings with the business unit and the transformation team, aligning concepts, content and expectations. The preparation is where a workshop like this is won.
- An inspiration and activation session: two and a half hours, in person, introducing outcomes-based thinking, showing mechanisms and mental models from other organizations, and running exercises where participants applied the ideas to their own work.
- A follow-up review recommending next-best actions, plus a flexible bank of consulting hours for what was agreed.
Why it was built as a model rather than an event
The kick-off was deliberately designed to be repeated: a template the internal transformation team could iterate on, adapt and improve as they rolled it out to more teams. Our involvement was scoped so the client's own team owned the rollout. Mechanisms lower the reliance on good intentions and let a change scale beyond the line of direct sight; mental models carry the other half, establishing the shared language that survives in rooms nobody from the transformation team is sitting in.
Related: Innovation Practice and Mechanisms · Innovation Mechanisms Explained