Case study

An activation workshop that started an outcomes-based shift

We designed and ran the kick-off workshop for Payoneer's shift to outcomes-based thinking, built with the first business unit as a model the internal transformation team could then adapt and roll out themselves.

The situation

Payoneer was aligning leadership, teams and employees around outcomes-based thinking. The framework had been established and preparation had begun with selected teams, supported by an internal transformation and learning team. The ambition was a mindset applied repeatedly and distributed across the organization, and that last word is the difficult one: a change that only works where a leader is personally watching is not distributed.

What we did

Preparation, an in-person session, and a designed follow-through.

Why it was built as a model rather than an event

The kick-off was deliberately designed to be repeated: a template the internal transformation team could iterate on, adapt and improve as they rolled it out to more teams. Our involvement was scoped so the client's own team owned the rollout. Mechanisms lower the reliance on good intentions and let a change scale beyond the line of direct sight; mental models carry the other half, establishing the shared language that survives in rooms nobody from the transformation team is sitting in.

Related: Innovation Practice and Mechanisms · Innovation Mechanisms Explained

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