Case study

Four months of AI enablement for 60 people across departments

We worked with the leadership AI task force at a leading US and UK marketing and communications agency to design a custom enablement program, then delivered it over four months to sixty people across departments, with ChatGPT power skills, use case support and open office hours.

The situation

The agency had enterprise AI tooling in place and a leadership AI task force with a mandate to make it count. What it did not have was a route from licenses to changed practice across a professional services business where the work is the output and quality standards are high. Tool rollout is the part organizations complete. Practice change is the part they attempt.

What we did

The program was designed with the task force rather than presented to it, so the priorities were the organization's own and the champions were people it had chosen.

Why the shape matters

Enablement fails when it is delivered as an event to an audience. This program was delivered as a rhythm to a cohort, with the client's own task force owning it, champions distributed across departments, and standing time where people could bring the thing that was actually blocking them. That structure is the deliverable as much as the content is.

Related: AI Implementation and Adoption · The RIGHT Prompting Framework

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