Case study
Four months of AI enablement for 40 people across departments
We worked with the leadership AI task force at a leading US and UK marketing and communications agency to design a custom enablement program, then delivered it over four months to forty people across departments, with ChatGPT power skills, use case support and open office hours.
- AI tools
- ChatGPT Enterprise
The situation
The agency had enterprise AI tooling in place, including ChatGPT Enterprise and AI marketing tools, and a leadership AI task force had a mandate to get value from it. It did not yet have a plan for turning those licenses into changes in how people work, in a professional services business with high quality standards.
What we did
We designed the program together with the task force, in line with the priorities set up by leadership.
- A custom training program built around the agency鈥檚 own departments, workflows and quality standards.
- Enablement delivered over four months to forty people across departments. The time between sessions let participants bring problems from their own work to the next session.
- ChatGPT power skills beyond prompting: when to build a custom assistant, when to work inside a project with accumulated context, when to run deep research, when to reach for organizational knowledge.
- Specific use case support and open office hours for the work participants had in progress.
How the program was structured
The program ran as a series of sessions for the same group over four months. The client鈥檚 own task force owned it, the champions were spread across departments, and open office hours gave people a place to bring the problem that was blocking them.
Related: AI Implementation and Adoption 路 The RIGHT Prompting Framework 路 AI Enablement in ChatGPT, Copilot, Gemini and Claude 路 AI Champions Program for AI Adoption