Case study

Four months of AI enablement for 40 people across departments

We worked with the leadership AI task force at a leading US and UK marketing and communications agency to design a custom enablement program, then delivered it over four months to forty people across departments, with ChatGPT power skills, use case support and open office hours.

AI tools
ChatGPT Enterprise

The situation

The agency had enterprise AI tooling in place, including ChatGPT Enterprise and AI marketing tools, and a leadership AI task force had a mandate to get value from it. It did not yet have a plan for turning those licenses into changes in how people work, in a professional services business with high quality standards.

What we did

We designed the program together with the task force, in line with the priorities set up by leadership.

How the program was structured

The program ran as a series of sessions for the same group over four months. The client鈥檚 own task force owned it, the champions were spread across departments, and open office hours gave people a place to bring the problem that was blocking them.

Related: AI Implementation and Adoption 路 The RIGHT Prompting Framework 路 AI Enablement in ChatGPT, Copilot, Gemini and Claude 路 AI Champions Program for AI Adoption

Think big, build for scale.

Talk about work like this30 minor send a message