AI enablement for a marketing team serving dozens of markets

The situation

Tiny Love is a global brand in developmental toys and baby products. Its marketing team manages brand and campaign assets for a large number of markets through a distributor-led model, which produces both high volume and high complexity: every market needs adapted assets, and brand consistency has to survive all of it. The team wanted practical AI capability that mapped to the marketing work they actually do, without loosening the brand integrity the business depends on.

What we did

A discovery session mapped current workflows, the tools landscape, brand guidelines and priority use cases. Everything after that was built on their material.

• Session one, AI for marketing and working with AI tools: capabilities and limits, choosing the right tool for a task, effective prompting, and hands-on market and competitive research.
• Session two, marketing copy and content: advanced prompting for briefs, taglines, product descriptions and campaign narratives, multi-market content strategies, and holding brand voice.
• Session three, visual asset creation: image generation technique, on-brand product and campaign imagery, working within brand guidelines.

A workflow, not a tool list

The anchor exercise mapped AI into an end-to-end trade show workflow the team runs every year, from show selection and product story through booth planning, buyer and distributor meeting preparation, on-site execution, and post-show follow-up. Every stage got a specific AI application rather than a general endorsement. The companion guide carried tool comparisons, prompting guides built on the RIGHT framework, workflow templates and implementation checklists, written against their categories and their compliance constraints.