Case study

AI enablement for a marketing team serving dozens of markets

We ran a three-session AI enablement program for the marketing team at a global developmental toy brand. We built it around their own campaign workflows and delivered it with a companion guide the team kept using afterward.

Format: Three 2.5-hour virtual sessions over about five weeks
Split: About 25 percent instruction, 75 percent hands-on
Takeaway: Companion guide with prompts, templates and checklists
AI tools: ChatGPT Enterprise, Canva AI, Adobe Firefly, ElevenLabs, HeyGen

The situation

Tiny Love is a global brand in developmental toys and baby products. Its marketing team manages brand and campaign assets for a large number of markets through a distributor-led model. Each market needs its own adapted assets, and the brand has to stay consistent across all of them. The team wanted practical AI skills for their day-to-day marketing work. They also needed to protect the brand integrity the business depends on.

What we did

A discovery session mapped current workflows, the tools landscape, brand guidelines and priority use cases. Everything after that was built on their material.

Session one, AI for marketing and working with AI tools: capabilities and limits, choosing the right tool for a task, effective prompting, and hands-on market and competitive research.
Session two, marketing copy and content: advanced prompting for briefs, taglines, product descriptions and campaign narratives, multi-market content strategies, and holding brand voice.
Session three, visual asset creation: image generation technique, on-brand product and campaign imagery, working within brand guidelines.

Mapping AI into the trade show workflow

The anchor exercise mapped AI into an end-to-end trade show workflow the team runs every year, from show selection and product story through booth planning, buyer and distributor meeting preparation, on-site execution, and post-show follow-up. Each stage was matched to a specific AI application. The companion guide included tool comparisons, prompting guides built on the RIGHT framework, workflow templates and implementation checklists, written against their categories and their compliance constraints.